What I'm building right now
Three live products under one thesis: web governance tools for agencies, in-house teams, and anyone managing the web at scale. Each one tackles a different layer of the same problem: keeping the modern web organized, accessible, and ready for whatever comes next.
Build
Three products, one thesis
Each of these is something I run, ship, and use on real sites, including this one. They share customers and they share a worldview: the web is too big to manage by hand, and the next generation of tools has to give humans and AI agents the same first-class access.
Why I build these
I’ve been building site crawlers, sitemaps, and SEO tooling for twelve years. Long enough to notice that the same problems keep showing up in new forms: site complexity outrunning the team that owns it, accessibility being treated as an afterthought, AI capability arriving faster than the tooling to govern it. The products on this page are my attempts to solve those problems where I’ve been able to.
Dyno Mapper was the first one. It started in 2014 as a visual sitemap tool. Over twelve years it’s grown into the content inventory, accessibility, and site-mapping platform that agencies, universities, and government teams actually use. The lesson from running it: the boring infrastructure is the durable infrastructure. Crawlers don’t go out of style.
IATO is the newer build, and the most ambitious. It’s a bet that the next layer of SEO and site management has to be agent-callable from the ground up, not human-software with an AI plugin stapled on top. The free WordPress MCP plugin is the first piece, and probably the easiest place to see the thesis in action. The platform itself is in pre-launch.
All three products share customers, share a worldview, and share an underlying technical foundation. On paper they’re separate; in practice they’re three angles on one question: what does it actually take to govern the modern web, for the people who own it, the users who depend on it, and the agents that are starting to read it?
